Choose model

The engineering story

Power, un-leashed.

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power. "

James Dyson

Inventor

Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

Digital revolution.

By 2009, we'd created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Pushing the boundaries.

As our engineers developed our next-generation 350W Dyson digital motor V6, we had to find a casing robust enough to hold the motor together while it span at 110,000rpm.

Racing ahead.

So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

Increased performance.

But we didn't stop there. We doubled the run time of the Dyson V6™ vacuum with new battery technology, and cut noise by 50% with improved acoustics. And we designed the 425W Dyson digital motor V8 – our most powerful yet.

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe Global Head of Motor Development
  • 150 Dyson engineers worked to create the motor
  • 188,800 Hours of V8 development
  • 500,000 Hours of testing
  • 466 Kilometers pushed during testing

Cord-free. Hassle-free. Transforms the way you clean.

We bring all the new technologies together in one lightweight, versatile machine: engineered to pick up more ground-in dirt and dust.

Buy direct from the people who made it

Made in Malaysia
1Tested at the hose/wand against cordless vacuums, with dust loaded to the EN60312-1, clause 5.8 and 5.9. Tested in MAX mode. Aug 2017.
*Stated run time applies to powerful suction mode with non-motorised tool attached.

Talking to us is easy.

You can call us
1-800-258-6688
Email us
WhatsApp