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The engineering story

A 1,010-mile journey. To understand the science of hair.

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’ Bulky motors have held back hair dryer design. Developing our smallest, lightest digital motor meant we could change that."

James Dyson

New learning. New laboratories.

Conventional thinking has held everyone else back - we didn’t want to just accept that; we knew we had to start from scratch. We created an entire suite of in-house laboratories to study the science of hair. Over 4 years, 103 Dyson engineers, Trichologists and stylists looked at everything from airflow dynamics to hair’s cellular structure.

It took 1,625 kilometers to understand hair from root to tip.

Studies and journals got us so far, but to truly challenge the hair dryer, we had to analyse real hair – 1,625 kilometers of it to be precise. We tested different types of hair, from European to Asian, straight to curly, to understand how each strand handles the stresses of drying.

Damage can be invisible. But not to us.

We found that damaged hair doesn’t always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair’s ability to reflect light, affecting shine. We had to find a way to dry without extreme heat.

"Our testing showed a clear correlation between healthy and shiny hair. To keep hair looking healthy, it has to be protected from extreme heat."

Clare Smith Dyson Research Scientist

Staying cool.

Temperatures above 150°C cause irreparable damage, so we developed Intelligent Heat Control. Adding a glass bead thermistor in front of the heating element meant we could measure the exit airflow temperature 20 times every second, and prevent temperatures exceeding 150°C.

Powerful airflow. Controlled heat.

We found that effective – and safe – drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it’s so small, it could fit in the handle, allowing a better balance in the hand.

Fail. Fail again. Fail better.

Over the four years of development, we built 600 prototypes. 599 of them were failures. But each one taught us something; how we could make it better. At times, we had to go back to the drawing board. But every iteration was an improvement. Every prototype was closer to being an invention.

  • 50 Million GBP invested in hair research
  • 1,625 Kilometers of hair tresses analysed
  • 50 Months in development
  • 103 Dyson engineers assigned to the project

Dyson Supersonic™ hair dryer.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.

Choose your model

Dyson Airwrap™ hair styler

New technology
Rating:
98% of 100
  • Powerful Dyson digital motor V9.
  • For multiple hair types.
  • Includes all attachments.

  • 30mm Airwrap™ barrels
    40mm Airwrap™ barrels
    Firm smoothing brush
    Soft smoothing brush
    Round volumising brush
    Pre-styling dryer
    Non-slip heat-resistant mat
    Tan storage case
  • No cost EMI starts at ₹3,408.
₹40,900.00
MRP ₹44,900.00
(inclusive of all taxes)

Dyson Airwrap™ hair styler

New technology
Rating:
98% of 100
  • Powerful Dyson digital motor V9.
  • Brush engineered to smooth and control.
  • Barrels to curl and wave.

  • 30mm Airwrap™ barrels
    40mm Airwrap™ barrels
    Firm smoothing brush
    Pre-styling dryer
    Non-slip heat-resistant mat
    Tan storage case
  • No cost EMI starts at ₹2,908.
₹34,900.00
MRP ₹42,900
(inclusive of all taxes)

Dyson Airwrap™ hair styler

New technology
Rating:
98% of 100
  • Powerful Dyson digital motor V9.
  • Brushes to smooth or volumise.
  • Barrels to curl or wave.

  • 30mm Airwrap™ barrels
    Soft smoothing brush
    Round volumising brush
    Pre-styling dryer
    Non-slip heat-resistant mat
    Tan storage case
  • No cost EMI starts at ₹2,908.
₹34,900.00
MRP ₹42,900
(inclusive of all taxes)

Dyson Supersonic™ hair dryer

Rating:
95% of 100
  • Powerful Dyson digital motor V9.
  • Three magnetic styling tools.
  • No cost EMI starts at ₹2,242.
₹26,900.00
MRP ₹29,999.00
(inclusive of all taxes)

Dyson Supersonic™ hair dryer

Rating:
96% of 100
  • Powerful Dyson digital motor V9.
  • Three magnetic styling tools.
  • Hand finished leather case.
  • No cost EMI starts at ₹2,492.
₹29,900.00
MRP ₹32,900.00
(inclusive of all taxes)

Dyson Supersonic™ hair dryer

  • Powerful Dyson digital motor V9.
  • Hand gilded 23.75 karat gold face.
  • Gesso red presentation case.
  • No cost EMI starts at ₹3,158.
₹38,900.00
MRP ₹38,900.00
(inclusive of all taxes)

Direct from Dyson

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