Inside Dyson

Our mission is simple:
Solve the problems that others ignore.

James Dyson Bulky Motor
"Like everyone we get frustrated by
products that don't work properly. As
design engineers we do something about
it. We're all about invention and
improvement"
James Dyson - Chief Engineer

The Early Years

A new idea

In 1978, James Dyson became frustrated with his vacuum cleaner’s diminishing performance. Taking it apart, he discovered that its bag was clogging with dust, causing suction to drop. He’d recently built an industrial cyclone tower for his factory that separated paint particles from the air using centrifugal force. But could the same principle work in a vacuum cleaner?
James Dyson Bulky Motor

Five years and 5,127 prototypes later…

Perseverance

The world’s first bagless vacuum cleaner.

In 1993 James Dyson opened his own research centre and factory in the Cotswolds, and set to work making a new vacuum. It was called DC01, for ‘Dual Cyclone’, and it was the first vacuum cleaner to maintain 100% of suction 100% of the time.
James Dyson Bulky Motor

Research, Design & Development.

All the initial research, design and development of Dyson technologies is done at the Dyson headquarters in Malmesbury, England. It’s here that James Dyson and his team of engineers are hard at work every day, constantly finding ways to make things work better.
James Dyson Bulky Motor

Dyson technology.

Air Multiplier™ technology.

Dyson digital motor V9.

James Dyson Bulky Motor

Re-engineered battery
chemistry.

James Dyson Bulky Motor

Dyson today.

Today, there are Dyson machines in over 65 countries around the world. Dyson has grown from one man and one idea to a technology company with over 1,000 engineers worldwide. But it doesn’t stand still. At its core is an ever-growing team of engineers and scientists. More ideas. More invention.