Dyson launches its first Dyson store in Ludhiana

Dyson India today announced the opening of its first Dyson store in the city of Ludhiana, Punjab. Located in Sun View Enclave, the Dyson Store is home to Dyson’s full portfolio of products, where consumers can have an uninterrupted hands-on experience, for the ultimate “try-before-you-buy” retail experience to ensure they find the right machine or accessory to suit their needs.

From live demonstrations to showing the effectiveness of Dyson vacuums on different floor types and debris (from cereal to confetti and various types of dust) in a ‘real-life’ setting to showing real-time indoor air quality data and pollution events, the store is also equipped with styling stations where consumers can have their hair styled with the latest Dyson beauty technologies. Additionally, the store features a dedicated Audio zone where customers can experience Dyson's high-fidelity headphones. These tailored experiences of trying out Dyson technologies help potential owners understand the intelligence behind Dyson technologies.

“Solving problems others ignore is the Dyson way, and this extends across everything we do—from pioneering new products to our commitment to bringing technology closer to consumers in engaging ways. We've received an extremely positive response from consumers visiting our stores across India, on the interactive experiences that help them understand how our technology solves real-world problems. As part of this journey, we are pleased to announce the opening of our first store in Punjab and our 24^th store in the country, marking another milestone for Dyson in India,” said, Ankit Jain, MD, Dyson India.

He added, “We encourage consumers to visit the newly opened Dyson store and connect with our experts, who are trained by Dyson engineers to provide personalized guidance, ensuring everyone finds the right Dyson solution for their needs.”

To discover and experience Dyson’s latest technologies first-hand, including the recently launched Dyson Airwrap i.d.™ and Dyson Big Ball™ vacuum, customers can consult with a Dyson Expert for personalized advice. At the styling stations, Dyson stylists offer personalised tips on using Dyson beauty products, catering for all hair types and styling needs, while also providing live demonstrations using the products. Complimentary in-store styling appointments and masterclasses from Dyson experts can be booked by calling the store directly on +91 9220327773.